How Arcade Fire’s Reflektor Lets Viewers Change the Video as It Plays

Interactive Music VideoArcade FireReflektor Title TrackExperimental Short Film
FOUND ON THE OPEN WEBtime.com ↗

An experimental, interactive short film tied to "Reflektor," the title track of the upcoming new album by Arcade Fire, invites you to alter the look and feel of a music video as you watch it in…

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In Just A Reflektor, the picture is something viewers can change while the music video is playing. Time describes it as an experimental interactive short film tied to Arcade Fire’s Reflektor title track. Its invitation is more immediate than choosing a version before watching: viewers can alter the video’s look and feel in real time. That makes the timing of their choices part of what is interesting about watching it.

Time’s description leaves the interaction itself a little mysterious. It does not explain what viewers use to make those changes, or how much of the film responds. For someone used to watching a music video from start to finish, even the possibility of changing its appearance mid-song raises a practical question: how exactly do viewers control what they see?

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  • How do viewers alter the video in real time? : Related discovery found (see Follow the thread)
  • Who directed the short film? : Related discovery found (see Follow the thread)

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