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Arcade Fire’s Reflektor video asks viewers to point a phone camera at the computer screen playing the video. According to Promonews, the viewer opens a specific address on the phone, enters a five-digit code, then aims the camera at the display. The code is part of bringing the phone into the experience, although the account does not explain precisely what the code does.
That sequence makes watching a music video a two-screen activity rather than something you simply sit back and watch. Promonews found the instructions easy to follow, provided viewers had the necessary equipment, and places Reflektor alongside earlier interactive Arcade Fire videos involving Vincent Morisset. The setup is clear enough to try, but it leaves a more interesting question open: once the phone is pointed at the computer, what does its camera actually change in the video?
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- How does the smartphone camera affect the video? : Still exploring
- What does the five-digit code enable? : Still exploring
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